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Let's delve into three critical things automotive marketers should stop doing and three strategic initiatives they should start implementing to...
Customer Data Platforms (CDPs) are building a presence in the automotive space. More vendors and dealers are educating themselves about the power of...
As dealerships are evaluating ways to get in front of more customers amid social distancing requirements, many are turning to digital channels to...
The car-buying world is experiencing a shift in purchasing behavior tied to customer generations. Each generation's upbringing dictates what type of...
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