Marci Trares

4 min read

Building the Right Audience from the Ground Up: A Blueprint for Dealer Growth

Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more traffic to your showroom, success starts with building the right audience. The good news? Most...

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3 min read

Optimize Your Campaigns with a Comprehensive Customer Profile

In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...

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2 min read

Real-World Use Cases: How Dealerships Are Winning with Activator’s CDP

Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...

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7 min read

Don't Fall for Automotive CDP Traps

An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...

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Custom Campaigns

2 min read

Unlocking the Power of Custom Campaigns for Automotive Dealers

Standing out and engaging potential customers in the automotive industry can be challenging. As the market evolves, so must dealers' strategies to...

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2 min read

Unlocking The Power of Customer Engagement: A Deep Dive into Multichannel Journey Builders

Customer engagement is crucial to any successful business strategy in today's digital world. With many platforms and channels available for customer...

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