2 min read
Making Better Calls With the Right Data
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It’s easy to rely on gut feel when making decisions. Especially in a fast-moving dealership, where there’s no time to pull reports or dig through systems, intuition often fills the gaps.
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What Smart Dealers Know About Their Customers That Others Don’t
Every dealership wants more sales, stronger loyalty, and higher profits. But the smartest dealers, the ones consistently hitting those goals, have a...
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Advanced Targeting, Real Results: What’s Next After Your First CDP
So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
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Building the Right Audience from the Ground Up: A Blueprint for Dealer Growth
Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...
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Optimize Your Campaigns with a Comprehensive Customer Profile
In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...
2 min read
Real-World Use Cases: How Dealerships Are Winning with Activator’s CDP
Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
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Don't Fall for Automotive CDP Traps
An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...
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Unlocking the Power of Custom Campaigns for Automotive Dealers
Standing out and engaging potential customers in the automotive industry can be challenging. As the market evolves, so must dealers' strategies to...
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Unlocking The Power of Customer Engagement: A Deep Dive into Multichannel Journey Builders
Customer engagement is crucial to any successful business strategy in today's digital world. With many platforms and channels available for customer...