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How Smart Dealers Make Data-Driven Decisions Without the Headaches
Today’s General Managers don’t lack data — they’re overwhelmed by it.
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Today’s General Managers don’t lack data — they’re overwhelmed by it.
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Mass marketing might feel efficient, but it’s often a shortcut to missed opportunities. When you send the same message to every customer, you risk...
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So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
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In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...
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We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...
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As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
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Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
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The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...
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In the highly competitive world of automotive dealership marketing, effective data management is crucial for ensuring customer engagement and...