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Emerging Trends: What’s to Come at NADA 2025
As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
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Journey Personalization as a Growth Catalyst
Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
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The Evolution of Dealership Marketing: Trends and Strategies for Success
The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...
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Enhancing Marketing Strategies Through Data Management
In the highly competitive world of automotive dealership marketing, effective data management is crucial for ensuring customer engagement and...