2 min read
Making Better Calls With the Right Data
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It’s easy to rely on gut feel when making decisions. Especially in a fast-moving dealership, where there’s no time to pull reports or dig through...
CDP
2 min read
Winning Back Lost Customers
Every dealership has them — the customer who stopped showing up. Maybe their lease ended. Maybe they moved. Maybe they just drifted away to another...
2 min read
What Smart Dealers Know About Their Customers That Others Don’t
Every dealership wants more sales, stronger loyalty, and higher profits. But the smartest dealers, the ones consistently hitting those goals, have a...
2 min read
Advanced Targeting, Real Results: What’s Next After Your First CDP
So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
2 min read
3 Ways Top Service Managers Are Driving Higher Dollar Repairs
So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
3 min read
Your DMS Is More Than a Database—It's a Goldmine (If You Know How to Use It)
In the rush of daily operations, managing inventory, hitting sales goals, and keeping the service lane flowing, it’s easy for dealerships to treat...
3 min read
How Brands Are Dominating with CDPs
Let’s get one thing straight: when we talk about CDPs (Customer Data Platforms), we’re not just talking about techy acronyms or another marketing...
4 min read
Building the Right Audience from the Ground Up: A Blueprint for Dealer Growth
Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...
3 min read
Optimize Your Campaigns with a Comprehensive Customer Profile
In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...
2 min read
Real-World Use Cases: How Dealerships Are Winning with Activator’s CDP
Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...