2 min read
Making Better Calls With the Right Data
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It’s easy to rely on gut feel when making decisions. Especially in a fast-moving dealership, where there’s no time to pull reports or dig through...
Engagement
2 min read
Winning Back Lost Customers
Every dealership has them — the customer who stopped showing up. Maybe their lease ended. Maybe they moved. Maybe they just drifted away to another...
2 min read
Advanced Targeting, Real Results: What’s Next After Your First CDP
So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
2 min read
Proven Tactics That Turn Handraisers Into Sales Conversations
A click. A form fill. A trade-in calculator visit.
4 min read
Building the Right Audience from the Ground Up: A Blueprint for Dealer Growth
Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...
2 min read
Enhance Customer Loyalty with Smarter Engagement Strategies
Customer loyalty is harder to earn — and easier to lose — than ever. If you want customers to stick around, you can’t rely on generic marketing...
2 min read
Real-World Use Cases: How Dealerships Are Winning with Activator’s CDP
Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
4 min read
Journey Personalization as a Growth Catalyst
Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
1 min read
Handraisers: The Key to Success in the Automotive Industry
In the competitive world of automotive sales, it's crucial to stay ahead of the curve and make the most of every opportunity. A steady stream of...
3 min read
How to Leverage Journey Marketing in Your Dealership (and Why It Matters)
The customer journey is increasingly a zig-zag for businesses to manage. From the dealer’s perspective, more customers are entering the dealer sales...