4 min read
Building the Right Audience from the Ground Up: A Blueprint for Dealer Growth
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Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...
Engagement
2 min read
Enhance Customer Loyalty with Smarter Engagement Strategies
Customer loyalty is harder to earn — and easier to lose — than ever. If you want customers to stick around, you can’t rely on generic marketing...
2 min read
Real-World Use Cases: How Dealerships Are Winning with Activator’s CDP
Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
4 min read
Journey Personalization as a Growth Catalyst
Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
1 min read
Handraisers: The Key to Success in the Automotive Industry
In the competitive world of automotive sales, it's crucial to stay ahead of the curve and make the most of every opportunity. A steady stream of...
3 min read
How to Leverage Journey Marketing in Your Dealership (and Why It Matters)
The customer journey is increasingly a zig-zag for businesses to manage. From the dealer’s perspective, more customers are entering the dealer sales...