Mike Whitlow

2 min read

Winning Back Lost Customers

Every dealership has them — the customer who stopped showing up. Maybe their lease ended. Maybe they moved. Maybe they just drifted away to another option.

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2 min read

3 Ways Top Service Managers Are Driving Higher Dollar Repairs

So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...

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Activator - Your DMS Is More Than a Database—It's a Goldmine (If You Know How to Use It)

3 min read

Your DMS Is More Than a Database—It's a Goldmine (If You Know How to Use It)

In the rush of daily operations, managing inventory, hitting sales goals, and keeping the service lane flowing, it’s easy for dealerships to treat...

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2 min read

Enhance Customer Loyalty with Smarter Engagement Strategies

Customer loyalty is harder to earn — and easier to lose — than ever. If you want customers to stick around, you can’t rely on generic marketing...

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3 min read

Leveraging Data for Enhanced Owner Loyalty Engagement Strategies

Strong customer loyalty starts with strong data. But what happens when your database is full of duplicates, invalid emails, and messy customer...

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1 min read

The New Activator Website Is Here – Built for Dealers, Powered by Data

We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...

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4 min read

The Evolution of Dealership Marketing: Trends and Strategies for Success

The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...

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Mastering Customer Data Management

3 min read

Mastering Customer Data Management: Best Practices for Dealerships

The world of automotive retail is evolving rapidly, and customer data has become an essential tool for success. Dealerships that effectively manage...

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2 min read

Enhancing Marketing Strategies Through Data Management

In the highly competitive world of automotive dealership marketing, effective data management is crucial for ensuring customer engagement and...

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2 min read

Unveiling the Power of a Clearer Picture

In the fast-paced world of marketing and sales, the saying "a picture is worth a thousand words" has taken on a new meaning. However, not all...

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