3 min read
Let’s get one thing straight: when we talk about CDPs (Customer Data Platforms), we’re not just talking about techy acronyms or another marketing buzzword. We’re talking about how brands, are using data to turn casual buyers into loyal customers who...
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4 min read
Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...
2 min read
Customer loyalty is harder to earn — and easier to lose — than ever. If you want customers to stick around, you can’t rely on generic marketing...
3 min read
In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...
3 min read
Strong customer loyalty starts with strong data. But what happens when your database is full of duplicates, invalid emails, and messy customer...
2 min read
Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
1 min read
We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...
2 min read
As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
7 min read
An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...
4 min read
Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
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