THE BLOG

Get the latest and greatest automotive news and reviews from the Activator blog. Read about Activator insights and watch relevant videos about the auto industry.

Activator at NADA

2 min read

Emerging Trends: What’s to Come at NADA 2025

As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen and will introduce trends that will change how dealerships operate, market, and engage with customers....

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7 min read

Don't Fall for Automotive CDP Traps

An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...

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4 min read

Journey Personalization as a Growth Catalyst

Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...

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4 min read

The Evolution of Dealership Marketing: Trends and Strategies for Success

The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...

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Custom Campaigns

2 min read

Unlocking the Power of Custom Campaigns for Automotive Dealers

Standing out and engaging potential customers in the automotive industry can be challenging. As the market evolves, so must dealers' strategies to...

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Mastering Customer Data Management

3 min read

Mastering Customer Data Management: Best Practices for Dealerships

The world of automotive retail is evolving rapidly, and customer data has become an essential tool for success. Dealerships that effectively manage...

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2 min read

How to Choose the Best Customer Data Platform (CDP) for Your Dealership

In today's digital age, customer data is crucial for automotive dealerships to drive business growth and improve customer engagement. A Customer Data...

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2 min read

Enhancing Marketing Strategies Through Data Management

In the highly competitive world of automotive dealership marketing, effective data management is crucial for ensuring customer engagement and...

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5 min read

3 Things to Stop and 3 Things to Start Doing for Your Automotive Marketing

The automotive industry is constantly evolving, and marketers need to stay ahead of the curve. One thing that is evident is that the industry is...

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5 min read

Your Data Doesn’t Stink. It’s Trapped

Maximizing Marketing ROI in Automotive Dealerships In the rapidly evolving landscape of automotive sales, the role of accurate data in driving...

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