THE BLOG

Get the latest and greatest automotive news and reviews from the Activator blog. Read about Activator insights and watch relevant videos about the auto industry.

2 min read

Making Better Calls With the Right Data

It’s easy to rely on gut feel when making decisions. Especially in a fast-moving dealership, where there’s no time to pull reports or dig through systems, intuition often fills the gaps.

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You Don’t Need a New System—You Need to Activate the One You Have

2 min read

You Don’t Need a New System—You Need to Activate the One You Have

When sales slow or service traffic dips, it’s easy to think, “We need a new tool. We need a better system.”

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2 min read

Winning Back Lost Customers

Every dealership has them — the customer who stopped showing up. Maybe their lease ended. Maybe they moved. Maybe they just drifted away to another...

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2 min read

What Smart Dealers Know About Their Customers That Others Don’t

Every dealership wants more sales, stronger loyalty, and higher profits. But the smartest dealers, the ones consistently hitting those goals, have a...

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2 min read

Advanced Targeting, Real Results: What’s Next After Your First CDP

So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...

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2 min read

3 Ways Top Service Managers Are Driving Higher Dollar Repairs

So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...

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Activator - Your DMS Is More Than a Database—It's a Goldmine (If You Know How to Use It)

3 min read

Your DMS Is More Than a Database—It's a Goldmine (If You Know How to Use It)

In the rush of daily operations, managing inventory, hitting sales goals, and keeping the service lane flowing, it’s easy for dealerships to treat...

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3 min read

How Brands Are Dominating with CDPs

Let’s get one thing straight: when we talk about CDPs (Customer Data Platforms), we’re not just talking about techy acronyms or another marketing...

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4 min read

Building the Right Audience from the Ground Up: A Blueprint for Dealer Growth

Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...

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