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Customer loyalty is harder to earn — and easier to lose — than ever. If you want customers to stick around, you can’t rely on generic marketing blasts or cross your fingers and hope. You need real engagement powered by real customer insights.
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In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...
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Strong customer loyalty starts with strong data. But what happens when your database is full of duplicates, invalid emails, and messy customer...
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Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
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We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...
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As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
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An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...
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Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
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The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...
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Standing out and engaging potential customers in the automotive industry can be challenging. As the market evolves, so must dealers' strategies to...
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