6 min read
Introduction to Building Customer Insights Building Customer Insights is the foundation of a successful marketing strategy in the automotive industry. By analyzing customer information from different first and third-party sources—such as...
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2 min read
Every dealership has a CRM, and most have thousands of customer records sitting inside it. But for many dealers, those records aren’t fuel for great...
2 min read
Today’s General Managers don’t lack data — they’re overwhelmed by it.
2 min read
Mass marketing might feel efficient, but it’s often a shortcut to missed opportunities. When you send the same message to every customer, you risk...
2 min read
It’s easy to rely on gut feel when making decisions. Especially in a fast-moving dealership, where there’s no time to pull reports or dig through...
2 min read
When sales slow or service traffic dips, it’s easy to think, “We need a new tool. We need a better system.”
2 min read
Every dealership has them — the customer who stopped showing up. Maybe their lease ended. Maybe they moved. Maybe they just drifted away to another...
2 min read
Every dealership wants more sales, stronger loyalty, and higher profits. But the smartest dealers, the ones consistently hitting those goals, have a...
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So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
2 min read
So you’ve unified your customer data. Your team has access to better contact records. And maybe you’ve even launched your first multichannel...
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