3 min read
In the rush of daily operations, managing inventory, hitting sales goals, and keeping the service lane flowing, it’s easy for dealerships to treat their DMS as a record-keeping tool. A place to stash customer history, sales transactions, and service...
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3 min read
Let’s get one thing straight: when we talk about CDPs (Customer Data Platforms), we’re not just talking about techy acronyms or another marketing...
4 min read
Let’s face it, today’s customers expect more than one-size-fits-all marketing. Whether you’re looking to boost service appointments or drive more...
2 min read
Customer loyalty is harder to earn — and easier to lose — than ever. If you want customers to stick around, you can’t rely on generic marketing...
3 min read
In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful...
3 min read
Strong customer loyalty starts with strong data. But what happens when your database is full of duplicates, invalid emails, and messy customer...
2 min read
Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
1 min read
We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...
2 min read
As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
7 min read
An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...
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