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3 min read

How to Leverage Journey Marketing in Your Dealership (and Why It Matters)

Picture of Ashley Witz Ashley Witz:

The customer journey is increasingly a zig-zag for businesses to manage. From the dealer’s perspective, more customers are entering the dealer sales funnel later in their journeys, preferring to take more of a self-guided approach to buying...

Engagement Multichannel
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How Equity Mining Has Changed for Dealerships

2 min read

How Equity Mining Has Changed for Dealerships

Picture of Bobby Gaudreau Bobby Gaudreau:

All equity and data mining vendors recognize equity opportunities within a margin of error of each other. What most vendors don’t easily allow for is...

Data Equity
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