1 min read
The New Activator Website Is Here – Built for Dealers, Powered by Data
We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...
2 min read
Emerging Trends: What’s to Come at NADA 2025
As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
7 min read
Don't Fall for Automotive CDP Traps
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An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...
4 min read
Journey Personalization as a Growth Catalyst
Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
4 min read
The Evolution of Dealership Marketing: Trends and Strategies for Success
The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...
2 min read
Unlocking the Power of Custom Campaigns for Automotive Dealers
Standing out and engaging potential customers in the automotive industry can be challenging. As the market evolves, so must dealers' strategies to...
3 min read
Mastering Customer Data Management: Best Practices for Dealerships
The world of automotive retail is evolving rapidly, and customer data has become an essential tool for success. Dealerships that effectively manage...
2 min read
How to Choose the Best Customer Data Platform (CDP) for Your Dealership
In today's digital age, customer data is crucial for automotive dealerships to drive business growth and improve customer engagement. A Customer Data...
2 min read
Enhancing Marketing Strategies Through Data Management
In the highly competitive world of automotive dealership marketing, effective data management is crucial for ensuring customer engagement and...
5 min read
3 Things to Stop and 3 Things to Start Doing for Your Automotive Marketing
The automotive industry is constantly evolving, and marketers need to stay ahead of the curve. One thing that is evident is that the industry is...