THE BLOG

Get the latest and greatest automotive news and reviews from the Activator blog. Read about Activator insights and watch relevant videos about the auto industry.

5 min read

3 Things to Stop and 3 Things to Start Doing for Your Automotive Marketing

The automotive industry is constantly evolving, and marketers need to stay ahead of the curve. One thing that is evident is that the industry is working towards defining what a Customer Data Platform (CDP) should be today for car dealers. CDPs can...

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5 min read

Your Data Doesn’t Stink. It’s Trapped

Maximizing Marketing ROI in Automotive Dealerships In the rapidly evolving landscape of automotive sales, the role of accurate data in driving...

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2 min read

Unveiling the Power of a Clearer Picture

In the fast-paced world of marketing and sales, the saying "a picture is worth a thousand words" has taken on a new meaning. However, not all...

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2 min read

Unlocking The Power of Customer Engagement: A Deep Dive into Multichannel Journey Builders

Customer engagement is crucial to any successful business strategy in today's digital world. With many platforms and channels available for customer...

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4 min read

How to Increase Service Retention with the Latest Technology

The world of consumer marketing is dynamic and ever-evolving, with new trends and strategies emerging each year. However, one constant factor remains...

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4 min read

Ten Reasons Why Dealers Should Adopt a Hybrid CDP and Multichannel Journey Builder

The automotive industry is becoming increasingly competitive, and dealerships must find innovative ways to engage customers and streamline their...

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Handraisers: The Key to Success in the Automotive Industry

1 min read

Handraisers: The Key to Success in the Automotive Industry

In the competitive world of automotive sales, it's crucial to stay ahead of the curve and make the most of every opportunity. A steady stream of...

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3 min read

How to Leverage Journey Marketing in Your Dealership (and Why It Matters)

The customer journey is increasingly a zig-zag for businesses to manage. From the dealer’s perspective, more customers are entering the dealer sales...

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How Equity Mining Has Changed for Dealerships

2 min read

How Equity Mining Has Changed for Dealerships

All equity and data mining vendors recognize equity opportunities within a margin of error of each other. What most vendors don’t easily allow for is...

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