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The key to unlocking success lies in investing in the foundational elements that manage data utilization within marketing tools and communication...
In the fast-paced world of marketing and sales, the saying "a picture is worth a thousand words" has taken on a new meaning. However, not all...
Customer engagement is crucial to any successful business strategy in today's digital world. With many platforms and channels available for customer...
Dealerships can boost their marketing ROI by focusing on service retention metrics and using modern tech tools like Customer Data Platforms and...
The automotive industry is becoming increasingly competitive, and dealerships must find innovative ways to engage customers and streamline their...
In the competitive world of automotive sales, it's crucial to stay ahead of the curve and make the most of every opportunity. A steady stream of...
From the dealer’s perspective, more customers are entering the dealer sales funnel later in their journeys, preferring to take more of a self-guided...
All equity and data mining vendors recognize equity opportunities within a margin of error of each other. What most vendors don’t easily allow for is...
Customer Data Platforms (CDPs) are building a presence in the automotive space. More vendors and dealers are educating themselves about the power of...
Meeting customers wherever they are starts with data, and a Customer Data Platform can help you collect, unify, and expose data in ways that create...
When marketing misses the mark of consumer expectation, you risk losing their attention and not meeting their needs. Here’s how to give them what...
As dealerships are evaluating ways to get in front of more customers amid social distancing requirements, many are turning to digital channels to...
The Pandemic and inventory shortages continue to make their presence known, with dealerships having to adapt at a rapid pace. The process of buying...
The car-buying world is experiencing a shift in purchasing behavior tied to customer generations. Each generation's upbringing dictates what type of...
The recent iOS 15 updates have left dealerships and marketing agencies alike with eyes wide open. With an increased focus on email privacy, many...
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