THE BLOG

Get the latest and greatest automotive news and reviews from the Activator blog. Read about Activator insights and watch relevant videos about the auto industry. 

Data

Your Data Doesn’t Stink. It’s Trapped

The key to unlocking success lies in investing in the foundational elements that manage data utilization within marketing tools and communication...

Data

Unveiling the Power of a Clearer Picture

In the fast-paced world of marketing and sales, the saying "a picture is worth a thousand words" has taken on a new meaning. However, not all...

Data

How Equity Mining Has Changed for Dealerships

All equity and data mining vendors recognize equity opportunities within a margin of error of each other. What most vendors don’t easily allow for is...

Dealer Trends

What to Expect from Car Buyers in 2022

The car-buying world is experiencing a shift in purchasing behavior tied to customer generations. Each generation's upbringing dictates what type of...

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