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In today's market, dealerships can’t afford to "spray and pray" with their marketing. To truly move the needle, you need precise, powerful campaigns—and that starts with having the right customer data.
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Strong customer loyalty starts with strong data. But what happens when your database is full of duplicates, invalid emails, and messy customer...
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Data-driven marketing isn’t just a buzzword—it’s the difference between hoping a customer comes back and actually bringing them back. Activator’s...
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We’ve been busy behind the scenes, and now it’s time to pull back the curtain—Activator has a brand-new website, activator.ai, designed to give...
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As NADA 2025 approaches, the industry is abuzz with excitement and speculation. The event is known as where innovation and industry-shaping happen...
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An automotive customer data platform (CDP) is a game-changer for dealerships aiming to enhance their marketing efforts and elevate customer...
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Journey Personalization as a Growth Catalyst with Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions Today's B2B...
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The automotive industry is always on the move, and as marketers, we need to keep up with the pace. One thing's for sure: defining what a Customer...
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Standing out and engaging potential customers in the automotive industry can be challenging. As the market evolves, so must dealers' strategies to...
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The world of automotive retail is evolving rapidly, and customer data has become an essential tool for success. Dealerships that effectively manage...
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In today's digital age, customer data is crucial for automotive dealerships to drive business growth and improve customer engagement. A Customer Data...
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In the highly competitive world of automotive dealership marketing, effective data management is crucial for ensuring customer engagement and...
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The automotive industry is constantly evolving, and marketers need to stay ahead of the curve. One thing that is evident is that the industry is...
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Maximizing Marketing ROI in Automotive Dealerships In the rapidly evolving landscape of automotive sales, the role of accurate data in driving...
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In the fast-paced world of marketing and sales, the saying "a picture is worth a thousand words" has taken on a new meaning. However, not all...
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Customer engagement is crucial to any successful business strategy in today's digital world. With many platforms and channels available for customer...
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The world of consumer marketing is dynamic and ever-evolving, with new trends and strategies emerging each year. However, one constant factor remains...
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The automotive industry is becoming increasingly competitive, and dealerships must find innovative ways to engage customers and streamline their...
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In the competitive world of automotive sales, it's crucial to stay ahead of the curve and make the most of every opportunity. A steady stream of...
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The customer journey is increasingly a zig-zag for businesses to manage. From the dealer’s perspective, more customers are entering the dealer sales...
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All equity and data mining vendors recognize equity opportunities within a margin of error of each other. What most vendors don’t easily allow for is...
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